These are the rules we hold ourselves to. They exist because we publish quickly, about named companies and named people, and speed is not an excuse for getting it wrong.
Attribution is not optional
Every story names its source in the first paragraph, and links to the primary document — the SENS notice, the statement, the release — wherever one exists. If a claim comes from a company, we say the company said it. A company statement is a claim by that company, not an established fact, and we write it that way.
How we use AI
We use AI to draft. We do not use it to publish.
Our pipeline monitors sources continuously and prepares a draft from the source material. That draft is constrained by hard rules: attribute the source, never state an unverified claim as fact, never invent a figure, a date, a name or a quote, and flag anything it cannot support. A draft that cannot meet those rules is marked for verification rather than smoothed over.
Every draft then goes to a human editor, who checks it against the source before it publishes. That review is the point at which we take responsibility for what the story says. No story publishes without it.
We say so in the footer of every page because readers are entitled to know how what they are reading was made.
What we will not do
We do not publish unverified allegations about individuals. We do not speculate about the consequences of a company announcement. We do not write headlines that promise more than the story delivers. We do not run copy that exists to attract search traffic rather than inform a reader.
Corrections
We correct errors promptly and visibly. A story that has been materially corrected carries a note saying what changed and when; we do not quietly edit and move on. If you believe something we published is wrong, tell us — see contact — and we will check it against the source and respond.
Where a story is updated after publication, the update time is shown on the article.
Independence
[REVIEW] State the commercial position plainly once it is settled: who funds the publication, whether sponsored content will ever run, and how it will be labelled if it does. Readers of a business title will ask, and an unanswered question is worse than an unwelcome answer.