Samsung Galaxy has revealed the final nominees for its Content Creator Awards, according to Bizcommunity. The ceremony will bring together creators, entertainers, digital personalities and industry partners to recognise work across South Africa’s creator community.
The awards are split into two categories. The Excellence in Branded Content Award recognises campaigns that pair brands and creators to produce content designed to connect with audiences. The #CapturedWithGalaxy Award, presented by Samsung Galaxy, celebrates creators who use Samsung Galaxy smartphones to produce original visual content.
Finalists
For the #CapturedWithGalaxy Award the shortlisted reels are by Baxbara, Bella Monsoon, Kaytee Shots, Sibo Mchunuu and Yombusoo.
In the Excellence in Branded Content category the nominees include Ace Labs for Capitec Life Cover with Sihle Dembuza, Oliver Agency for Cleanipedia, Bakhombise WPP Media South Africa for Head and Shoulders, WPP Media South Africa for Gillette Venus, and You People for swiitchbeauty.
Cthandiwe Rae Hargreaves, head of marketing for mobile experience at Samsung South Africa, says the category showcases the creative possibilities offered by mobile technology. “The quality, originality, and visual polish displayed across these shortlisted reels is truly inspiring,” she said. “It’s exciting to see how creators are using Samsung Galaxy technology to push the boundaries of what can be captured and shared.”
Manuela Dias de Deus, founder of the Content Creator Awards and One-eyed Jack, added, “We’re incredibly excited to reveal this year’s finalists and celebrate the talent, creativity and originality coming out of South Africa’s creator community. The calibre of the work this year has been exceptional, and we can’t wait to bring everyone together for what promises to be a very special night.”
Partners supporting the event include BYD, Cars.co.za, Telkom, YouTube, 947, eVOD, LIFT, One-eyed Jack, The Creator Club, Ray-Ban and Humanz. Limited tickets are available through Quicket for those who want to attend in person.
The creator economy is now a recognised driver of both culture and commerce in South Africa, with daily business feeds observing that the awards “celebrate South African creators and teams working across digital entertainment, brand partnerships and social media”. This framing positions the event as a barometer for how influencer-led content is reshaping advertising spend, and it underscores why brands are keen to align with creators who command authentic audiences on platforms such as Instagram and YouTube.
Within the Excellence in Branded Content category, campaigns are judged on how effectively they fuse brand messaging with creator storytelling. Ace Labs teamed with Capitec Life Cover and influencer Sihle Dembuza, while Oliver Agency delivered Cleanipedia content that highlights practical tips for everyday users. Bakhombise’s work for Head and Shoulders, tagged #DramaFreeMzansi, and WPP Media’s Gillette Venus piece both illustrate the shift from pure product placement to narrative-driven engagement, a trend repeatedly highlighted in the source material.
The #CapturedWithGalaxy challenge invited entrants to produce “an extraordinary piece of content using any Samsung Galaxy device”, a brief that encouraged experimentation with the phone’s camera capabilities. Finalists such as Baxbara, Bella Monsoon, Kaytee Shots, Sibo Mchunuu and Yombusoo each submitted reels that showcase mobile-first filming techniques, from dynamic street-level shots to polished visual storytelling, demonstrating the versatility of Samsung’s hardware in real-world creator workflows.
Support from partners such as BYD, Cars.co.za, Telkom, YouTube, 947, eVOD, LIFT, One-eyed Jack, The Creator Club, Ray-Ban and Humanz extends beyond sponsorship, providing in-kind resources and promotional reach that amplify the event’s profile. Organisers direct interested parties to the Content Creator Awards website for detailed information on entry guidelines, judging timelines and partnership opportunities, reinforcing the collaborative ecosystem that underpins the South African creator market.
