GuguByGugu, a sustainable fashion label created by Gugu Peteni, was awarded the gold prize in the 2026 Eco-Logic Awards, according to the organisers of the competition.
The Eco-Logic Awards are an annual South African programme that recognises businesses and individuals delivering practical environmental solutions. The 2026 ceremony was hosted by comedian and presenter Themba Robin and took place on World Habitat Day.
David Parry-Davies, founder of the Eco-Logic Awards and editor of The Enviropaedia, said: “What is particularly encouraging is that this year’s winners are not simply highlighting the challenges we face but demonstrating what is possible when people move beyond awareness and take action.”
GuguByGugu is known for high-quality knitwear made from locally sourced merino wool and mohair. The brand previously received the Trans-seasonal Design Award at the 2024 Twyg Sustainable Fashion Awards, signalling a growing reputation for eco-conscious design.
The win places the label among a list of gold winners that includes projects in water management, renewable energy and sustainable education. For small and medium-size fashion enterprises, the award highlights a market trend where consumers increasingly value locally produced, environmentally responsible garments.
For more stories on how South African SMEs are building sustainability, visit the SME & Entrepreneurship section.
