Primedia Broadcasting announced that Kelvin Storie and Mzo Jojwana will share the chief executive officer role, creating a co-CEO structure. The company disclosed the appointment in a release reported by BizCommunity.
A co-CEO model means two individuals hold the top executive position simultaneously, each focusing on different strategic priorities. Primedia says the split allows one leader to protect and grow its market-leading radio and content business while the other drives digital innovation, audience engagement and new revenue streams.
Mzo Jojwana brings almost twenty years of experience in South African radio and media. He has held roles such as station manager of 702 and chief content officer at Primedia Broadcasting, overseeing flagship brands including 702, 947, CapeTalk, Kfm 94.5 and Eyewitness News. Jojwana said his focus will be on strengthening content, trusted brands and audience relationships, noting that radio remains a powerful and resilient platform in South Africa.
Kelvin Storie joins as co-CEO after rising through Primedia from chief intelligence officer to chief commercial officer. With more than two decades in media and marketing leadership, Storie is known for an insight-driven approach to commercial growth. He said the co-CEO model is vital for unlocking deeper commercial potential and expanding the company’s integrated offering across audio, video, digital and experiential platforms.
Group CEO Jonathan Procter explained the strategic rationale, stating that the combination of Kelvin’s commercial acumen and Mzo’s content expertise formalises a complementary focus on preserving core broadcast dominance and accelerating digital innovation. The company’s statement is a claim that the new structure will position Primedia decisively for the future.
The move comes as the South African media landscape grapples with rapid digital change. While radio continues to attract large audiences, advertisers are increasingly looking for multi-platform solutions that blend traditional audio with online video, podcasts and data-driven campaigns. By separating content stewardship from commercial innovation, Primedia hopes to respond more nimbly to these market dynamics.
Stakeholders are invited to support the new leadership as the company seeks to build a stronger, more diversified business that can lead the future of audio, video and audience engagement in South Africa. For more stories on leadership and entrepreneurship, visit the SME & Entrepreneurship section.
The dual-leadership model was deliberately crafted to tackle two equally vital priorities, namely protecting and growing Primedia Broadcasting’s market-leading radio and content business while simultaneously driving digital innovation, audience engagement and incremental revenue streams. This structure reflects the company’s commitment to balancing trusted content with forward-looking digital growth, a balance the group says is critical for long-term sustainable success. By assigning one co-CEO to safeguard core broadcast dominance and the other to accelerate digital opportunities, Primedia aims to create a stronger, more diversified operation that can thrive in a fast-growing market.
Kelvin Storie emphasises that the co-CEO arrangement unlocks deeper commercial potential, noting that “our market is evolving rapidly” and that organisations must make content effortlessly accessible, simplify solutions for clients and unite diverse teams toward a common purpose. He adds that his commitment is to drive commercial growth by leveraging insights and innovation across audio, video, digital and experiential platforms, thereby expanding Primedia Broadcasting’s reach and impact in an increasingly connected media environment.
Mzo Jojwana highlights the value of trusted content and audience relationships, stating that “radio remains one of South Africa’s most powerful and resilient media platforms.” He explains that his focus will be on strengthening the foundations of the business through exceptional content, trusted brands, deep audience relationships and market-leading radio stations, while also evolving how value is created in an increasingly connected media environment.
The leadership team will continue to deploy Primedia Broadcasting’s strategy to lead in a digital media landscape defined by both enduring standards and rapid technological evolution. This includes rolling out integrated offerings that combine compelling content with cutting-edge digital innovation, thereby delivering unmatched value for audiences, partners and clients alike.
Clients, partners and the broader industry have been invited to support Kelvin and Mzo as they guide the company into its next chapter of excellence and growth. The invitation underscores the belief that long-term success in broadcasting hinges on the symbiotic relationships between trusted content, engaged audiences, commercial partnerships and digital innovation.
According to the company’s statement, the co-CEO model enables dedicated focus on protecting and growing the core business while accelerating digital opportunities that will shape the future. This approach is intended to position Primedia Broadcasting decisively for the future, with the combined strengths of the two leaders embodying the skills necessary to lead the industry confidently through a fast-growing market.
