According to a Bizcommunity press release, Jacaranda FM’s annual Good Morning Angels Golf Day at Irene Country Club raised R5.5 million for the Good Morning Angels Fund. The money will be used to provide financial assistance to listeners who are dealing with medical emergencies, severe hardship or other life-changing circumstances.
The event attracted roughly 80 companies that set up activations across the golf course, bowls field, padel courts and a sponsor village. Participants competed in golf, bowls and padel challenges, while the sponsor village showcased creative displays. The best hole activation, a high-energy stunt featuring superbikes, was run by Sabat and Midas and generated about R20 000 through a raffle.
In the evening, a charity auction hosted by comedian Nicholas Goliath raised an additional R650 000. Live performances from Stephanie Baartman and Demi-Lee Moore added entertainment value, and a night-golf nearest-to-the-pin competition contributed another R80 000. The total of R5.5 million represents the combined result of all these activities.
Why the amount matters for small-business owners
Managing director Vuyani Dombo said the funds translate into “hope, dignity and tangible support” for people in crisis. For small-business owners who sponsor or attend the event, the raised money demonstrates the impact of corporate philanthropy in a market where many companies are still navigating post-load-shedding recovery and inflationary pressure. By contributing to the fund, sponsors not only fulfil a social responsibility agenda but also gain exposure to a network of peers and potential customers who value community involvement.
Host Martin Bester, who leads the popular “Breakfast With Martin Bester” show, highlighted that the generosity of the Jacaranda FM community persisted despite “incredibly challenging times”. His comment shows that even when cash flow is tight, businesses are willing to allocate resources to causes that align with their brand values and local reputation.
The Good Morning Angels Fund operates as a rapid-response pool of money that the station can deploy when a listener’s story is aired on the Wednesday morning programme. Typical uses include covering medical treatment costs, purchasing essential equipment or funding urgent interventions. For an SME that may not have the capacity to set up its own charitable foundation, partnering with a well-known platform like Jacaranda FM offers a ready-made channel to make a difference.
For more information about the Good Morning Angels Fund or future events, visit Jacaranda FM. The story also illustrates how community-driven fundraising can complement formal social welfare programmes, especially in a country where public health resources are often stretched.
Read more related stories in the SME & Entrepreneurship section.
