According to a press release on Bizcommunity, Kena Outdoor has put a new digital screen into operation on Sandton Drive, the main gateway to Africa’s richest square mile.
The screen measures four metres high and twelve metres wide. It runs a 2.5-minute loop that repeats fifteen-second advertising placements (short ad slots that last fifteen seconds). Each loop can therefore host several brands, giving them repeated exposure as motorists travel the corridor.
The location sits in Parkmore, a stretch that links Sandton’s central business district with surrounding suburbs. The audience is described as higher-income private-vehicle motorists and commuters aged thirty-five to forty-nine. Those demographics make the site attractive for automotive, financial services, property, travel, retail and technology campaigns, as well as for quick-service restaurants, education and wellness providers that want to reach people on their daily journeys.
“The value of a site begins with the environment around it. On Sandton Drive, business, retail and residential movement come together along a route people use every day,” says Daniel Loti, head of development and infrastructure at Kena Outdoor. The statement is a company claim about the strategic importance of the screen and its potential to help advertisers match campaign goals with the location’s audience.
Kena Outdoor describes itself as a South African out-of-home media owner with more than two decades of experience. Its portfolio includes both digital and static billboards across roads, commuter routes, retail corridors and landmark sites. For small and medium-size enterprises, the new screen adds a premium inventory option that could be used to reach affluent consumers without the cost of national television, while still offering a visual impact that static signs cannot match.
Brands and agencies interested in the Sandton Drive inventory are invited to contact Kena Outdoor’s sales team. Enquiries can be sent to the email address provided in the release or made by calling 010 591 3501. For more coverage of advertising opportunities for SMEs, see our SME & Entrepreneurship section.
“Visibility that moves brands” is the tagline Kena Outdoor uses for the Sandton Drive screen, underscoring the ambition to place ads where daily movement converges, according to the company’s launch note. The screen sits on the driver’s left side of the road, aligned with the viewing approach that motorists naturally follow as they approach the corridor. Daniel Livi, who leads development and infrastructure, called the activation a “proud milestone for our development and infrastructure team”, highlighting the strategic fit of the new asset within Kena’s expanding digital network. This positioning reinforces the claim that the site sits at the intersection of business, retail and residential traffic.
The illuminated panel, measuring four metres high by twelve metres wide, delivers fifteen-second advertising placements inside a 2.5-minute loop. Each loop repeats continuously, allowing brands to secure multiple slots and achieve recurring exposure as drivers travel the familiar route. Because the screen is positioned on the left-hand side, viewers encounter the content early in the approach, increasing the likelihood of visual retention. The format therefore provides a large digital canvas for clear creative that can be refreshed throughout the day without the need for physical replacement.
Kena Outdoor’s “From Inventory to Influence” positioning is reinforced by the new screen, as the sales team now leverages detailed audience insight to match campaign goals with the site’s context. By linking the affluent private-vehicle demographic with the surrounding business and retail environment, the team can propose bespoke solutions that go beyond simple space booking. This approach aims to translate raw inventory into measurable brand influence, aligning creative messaging with the daily journeys of commuters aged thirty-five to forty-nine.
Agencies interested in the Sandton Drive inventory can reach the sales desk via the dedicated email address az.oc.roodtuoanek@snoitarepo, as listed in the launch communication, or by calling 010 591 3501. The contact details are presented alongside an invitation to explore availability and campaign opportunities, signalling that the screen is now open for bookings. The inclusion of a direct email channel reflects Kena Outdoor’s effort to streamline enquiries and facilitate swift dialogue between brands and the sales team.
When a brand decides to run a campaign, the sales team first confirms slot availability within the 2.5-minute loop and then allocates the desired fifteen-second placements. Once the schedule is set, the creative is uploaded to the digital system, where it is queued to play in the agreed order. The loop repeats automatically, ensuring that each ad receives the same exposure each time the loop cycles, which typically occurs dozens of times per hour during peak traffic periods.
The premium location in Parkmore links Sandton’s central business district with surrounding suburbs, placing the screen close to established business, residential and shopping hubs. This proximity gives advertisers a presence near high-value activity zones, making it especially suitable for automotive, financial services, property, travel, retail and technology brands. Quick-service restaurants, education and wellness providers can also benefit by promoting convenient services that align with the daily routes of higher-income motorists, enhancing relevance and recall among the target audience.
